The brain and memory

When we suddenly get the answer to a riddle or understand the solution to a problem, we can practically feel the light bulb click on in our head. But what happens after the “Aha!” moment? Why do the things we learn through sudden insight tend to stick in our memory? “Much of memory research involves repetitive, rote learning,” says Kelly Ludmer, a research student in the group of Prof. Yadin Dudai of the Institute’s Neurobiology Department, “but in fact, we regularly absorb large blocks of information in the blink of an eye and remember things quite well from single events. Insight is an example of a one-time event that is often well-preserved in memory.” Read the full article at: wis-wander.weizmann.ac.il

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